Real Estate professionals help home sellers reach their goal
If you're selling a home...
You probably know that working with a real estate professional is an indispensable
part of selling your home. For one thing, your real estate professional can list your property
in the Multiple Listing Service (MLS), providing your home with incomparable exposure and
ensuring you have as many real estate professionals as possible helping to find a buyer.
But that's not all a real estate professional does to market your home. He or she knows
how to specifically target advertising to reach buyers for your home, and uses all the marketing
tools available to ensure that your home is sold expediently. Additionally, a real estate
professional conducts a variety of other marketing efforts on your behalf, from holding open
houses and handling phone inquiries to showing your home to the prospective buyers.
What does a real estate professional do for you besides find buyers?
Plenty. A real estate professional provides information on local market conditions
to help you price your property realistically and fairly, and keeps you abreast of changes in
the market which may affect your property. And let's face it: buying or selling a home means
paperwork, lots of it. When it comes to closing escrow, a real estate professional can be
invaluable, leading you through the paper trail with a steady hand, and familiarizing you with
escrow, insurance, property disclosures and inspection procedures, to name a few.
So, where do you find a Real Estate professional?
Like finding any good professional, the best way to locate a real estate professional
is through recommendations from friends or those who have bought or sold homes recently. Ask for
references and check each thoroughly. Also, interview several real estate professionals before
you decide on one.
It's important to find a professional who is a REALTOR®. Why? A REALTOR® is someone who, as a member
of the local, state, and national trade associations, adheres to a strict code of ethics.
Recently, the National Association of Realtors® commissioned a nationwide survey to determine
whether REALTORS® were doing their job professionally. The results were impressive: 97 percent
of respondents indicated they received "excellent" or "very good" service from their REALTOR®.