Confident marketing starts here, learn the skills, gain the clarity, and implement the ideas that move your business forward! Reach out to your Heritage Sales Executive to set it up your next class!
AI Made Simple Curious about AI but not sure where to begin? This approachable class cuts through the hype and shows you how to communicate effectively with AI.
AI: Beyond the Basics Ready to move beyond basic prompting? Learn how to turn AI into a more personalized and powerful business tool by customizing it around your preferences.
How to Get Recommended by AI Consumers aren't just searching Google anymore. They're increasingly turning to AI search tools to ask who they should work with.
Hire Your First AI Assistant (Part 1) Ready to move beyond AI chat and start putting AI to work? This beginner-friendly, hands-on class introduces you to AI agents and Claude Cowork.
Build Your AI Team (Part 2) Ready to take Claude Cowork to the next level? In this hands-on workshop, you'll move beyond the basics and start building specialized AI skills and agents around real tasks.
ChatGPT Ads: From Conversation to Conversion Discover why ChatGPT Ads create a powerful new opportunity to reach buyers and sellers during high-intent conversations.
How to Win Clients from Boomers to Gen Z Today's real estate clients span multiple generations, and what builds trust with one may fall flat with another.
Database Marketing That Drives Business Your database is one of your most valuable marketing assets; but only if you stay connected to the people in it.
Winning the Luxury Client Luxury real estate requires more than beautiful marketing and a higher price point. Learn how to intentionally position yourself.
Elevate Your Online Presence Your online presence often makes the first impression long before a buyer or seller contacts you. Learn how to strengthen your digital footprint and make it easier for potential clients and AI search to find and trust you online.
Get Found on Google Google Business Profile is one of the most powerful free visibility tools available to local real estate professionals. Learn how to set up and optimize your profile.
Build a Brand People Remember Your strongest brand starts with understanding what genuinely makes you different. Discover your unique brand archetype blend and learn how to use AI to translate it into a clear, authentic brand identity.
Social Media That Builds Your Business Stop posting just to post. Learn how to use Facebook and Instagram more strategically to strengthen your personal brand.
Master Instagram Reels - Workshop The best way to get comfortable with Reels is to start creating them. In this hands-on class, you'll practice different Reel formats - from templates and green screen to custom video.
LinkedIn: The Untapped Opportunity for Real Estate LinkedIn is filled with past clients, business owners, executives, relocation opportunities, and referral partners, yet it's often overlooked by real estate professionals.
Canva Made Simple You don't need to be a graphic designer to create marketing that looks polished and professional. Learn how to use Canva to create consistent, on-brand real estate marketing.
YouTube: Your 24/7 Marketing Machine Unlike most social content, a great YouTube video can continue working for you long after you publish it. Learn how to create searchable, useful video content that helps potential clients discover you.
