EducationClassesDigital

Get Found in AI Search
The rules of the game have changed. AI search is replacing Google-style keywords with real answers and the agents who understand how to show up first are already winning listings and buyer leads!

Modern Geo Farming Strategies
Farming is no longer about blanketing an area with generic mailers. It’s about choosing the right neighborhood and showing up with the right
message.

Master your Online Real Estate Reputation
Take charge of your first impression. In this class, you’ll learn how to turn your online presence into one of your strongest business assets. From Google search results to online reviews, we’ll help you show up with confidence and credibility.

Set up your Google Business Profile
Your Google Business Profile is a cornerstone of online visibility, and this hands-on session will walk you through setting it up the right way. You’ll leave with a completed profile and be well on your way through the verification process.

Optimize Your GBP with SEO Strategies
Have you already claimed your Google Business Profile? Now it’s time to make it work harder for you. This class dives into Google Business Profile optimization strategies to boost visibility using content updates and smart keyword choices.

Social Media Strategies for Real Estate
Posting just to post doesn’t work. In this class, you’ll learn how to use social media with purpose, to build relationships, grow your reach, and convert your followers into clients. Understand the role of Reels, Posts, and Stories in your marketing funnel.

Master Instagram Reels – Workshop
Instagram Reels can dramatically boost your reach and engagement—if you know how to use them well. In this hands-on workshop, you’ll learn how to create scroll-stopping Reels using simple tools and techniques that align with your real estate content strategy.

Master Instagram Stories – Workshop
Instagram Stories are one of the easiest ways to stay top-of-mind with your audience. This workshop shows you how to create engaging Stories that foster connection, boost visibility, and support your marketing plan.

Build your Real Estate Business on LinkedIn
LinkedIn isn’t just a digital resume; it’s a powerful platform to grow your real estate network, build authority, and attract leads. Learn how to strategically use LinkedIn to connect with clients, recruits, and referral partners in a professional and impactful way.

Showcase your Wins & Client Success Stories for social media

Showcase your Wins & Client Success Stories
Turn everyday client wins into strategic social proof of your success. In this storytelling-based workshop, you’ll learn how to craft dynamic Client Success Stories that resonate with potential clients and strengthen your online reputation.

Marketing Strategies for Every Generation
Marketing to everyone the same way doesn’t work. Each generation, from Baby Boomers to Gen Z, has unique preferences, values, and ways they like to communicate. In this class, you’ll learn how to tailor your message to better connect and convert across all age groups.

Lead Generation Ideas for Modern Agents
If your pipeline needs refreshing, this class is for you. Learn creative, real-world lead generation strategies that work, without feeling pushy or outdated. You’ll walk away with plug-and-play ideas you can implement immediately.

Database Marketing Success
Your database is one of the most valuable assets in your business—but only if you’re using it effectively. This class teaches you how to get organized, stay top of mind, and generate more referrals from people who already know and trust you.

Winning in the Luxury Market
Breaking into luxury requires more than a higher price point…it’s about delivering a premium experience. In this session, you’ll learn how to build credibility, meet luxury clients where they are, and position yourself as a go-to expert in the high-end market.

Pop-By Planning Made Simple
Plan and design your annual Pop-By strategy to stay top of mind with clients. Learn how to customize pre-designed Pop-By templates in Canva and where to source creative and affordable Pop-By gifts. Learn how to implement a consistent client outreach plan.

AI-Powered Bio Writing Workshop
Your bio is often your first introduction—make it count. In this workshop, you’ll learn how to write a compelling, client-focused bio that blends your personal story with your professional strengths. Bonus: We’ll use AI to streamline and elevate your writing!

Intro to AI for Real Estate Pros
Explore how artificial intelligence can revolutionize your marketing! How to save time and create
standout content with AI? Today’s top AI tools for real estate. ChatGPT tips, prompts, and
best practices.

Beyond the Basics: Strategic AI Tools for Real Estate Pros

Beyond the Basics: Strategic AI Tools
If you’ve already experimented with ChatGPT & AI tools, this intermediate-level workshop will help you leverage them even further! Train your ChatGPT to reflect your brand voice and personal preferences. Insights into advanced ChatGPT features.

Personal Branding Workshop
Your personal brand is what sets you apart, and it should feel authentic and aligned. In this workshop, you’ll go deep to define your brand identity and learn how to express it consistently across every part of your business.

Build your YouTube Channel & your Brand
YouTube is the second-largest search engine, and an ideal platform to build visibility and authority. In this workshop, you’ll learn how to set up your channel, optimize your content, and create videos that generate leads.

Video Marketing Mastery
Video is no longer optional; it’s one of the most effective ways to build trust, grow your brand, and attract clients. This class helps you break through the overwhelm and create strategic, professional video content with confidence.

Create with Confidence: Canva for Beginners
Canva makes it easy to create beautiful, professional marketing materials—even if you’re not a designer. In this beginner-friendly workshop, you’ll learn how to confidently use Canva to support your real estate brand with eye-catching visuals.

Next-Level Design with Canva
Are you already familiar with Canva and ready to elevate your marketing? This advanced class takes things up a notch by teaching you how to use Canva’s premium features to save time and create more polished, strategic content.

Confident marketing starts here, learn the skills, gain the clarity, and implement the ideas that move your business forward! Reach out to your Heritage Sales Executive to set it up your next class!